CRM in the marijuana, cannabis, and CBD market provides a competitive advantage to companies interested in building and maintaining the long-term value of each customer. There are a variety of ways to implement, manage, and utilize CRM to increase retention and sales.
Companies that retain customers by building meaningful relationships hold a distinctive advantage over companies attempting to acquire new customers, or those with significant churn in their customer base. CRM provides businesses with important information regarding their customer base, and can be utilized in a variety of ways to meet target objectives.
Whether you provide services to other cannabis businesses, sell product direct-to-consumers, or focus on the medical marijuana sector, Customer Relationship Management provides a powerful method for establishing and growing your business.