Loyalty Programs are ubiquitous in nearly every marketplace, but designing and managing an effective loyalty strategy for marijuana, cannabis, and CBD markets is a delicate proposition. Designing programs that provide value to the customer while maintaining regulatory compliance is a delicate intricate undertaking.
Implementing a Loyalty Program for your marijuana business requires both gathering and protecting sensitive information, and managing that information when overlaid by a patchwork of State regulatory environments. Although Federal prohibition is still in place, privacy-first programs are especially important in the medical marijuana markets.
Experience operating within highly-regulated markets is the single most important factor when developing Loyalty Programs for the emerging cannabis market. The Armanno Agency can partner with you to design programs that build customer loyalty in a regulatory and privacy-compliant manner.